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The
Transport Accident Commission (TAC) is the statutory insurance company of third-party personal liability (CTP insurance in other states) for road accidents in the
Victoria, Australia. It was established under the Transport Accident Act 1986.
Its purpose is to pay "reasonable" benefits to anyone injured in a road accident, whether or not they are at fault. Benefit payments are designed to cover both medical and non-medical expenses incurred as a result of an accident. Funding used by the TAC to perform these functions comes from compulsory payments made by Victorian motorists when they register their vehicles each year with VicRoads.
It has a duty to reduce accidents on Victorian roads, and works with Victoria Police and VicRoads to promote Victorian road safety.
In 2006, the TAC was the subject of controversy due to the government's promise to relocate its head office from
Melbourne to Geelong. This was seen by many to be an employment based election promise for the regional city to gain votes for the upcoming election put forward by Premier of Victoria
Steve Bracks. This proposal generated publicity when many of the workers protested via walkouts and strikes.
Advertising Campaigns
The TAC is particularly known for their often violent or shocking television advertisements, emphasising the personal costs of dangerous driving practices (such as speeding and Driving under the influence) with graphic details of road accidents and consequent deaths and injuries.
In 1989 the growing road toll and cost of accidents were causing widespread community concern. To address the problem of lives being lost and serious injuries on Victoria's roads,
Victoria Police,
VicRoads and the TAC adopted a concerted, integrated approach to accident prevention.
The approach included:
- a significant boost to enforcement resources targeting speeding and drink-driving
- high profile, hard hitting mass media campaigns to sign-post change and help set the public agenda
- a sustained focus on key issues such as drink-driving, speeding, fatigue and young drivers
- close co-ordination of enforcement and publicity efforts
- public education programs directly supporting police enforcement efforts
- co-ordination of various state and community-based road safety bodies, and
- an emphasis on research in developing initiatives and evaluating their effectiveness
This integrated approach has been accompanied by a near halving of Victoria's road toll since 1989, with a corresponding drop in serious injuries of 32%.
For its part, the TAC adopted a more aggressive approach to public education by addressing the key causes of road accidents - the attitudes and behaviours of road users. The campaign has focussed upon ubitquitous slogans, found on bumper stickers, television and billboards, coupled with high-impact advertising, showing accidents and the grisly aftermaths, although the more graphic depictions have declined as television guidelines tightened. The TAC's most well known slogan,
if you drink and drive, you're a bloody idiot, has remained unchanged and widely used for over a decade, despite its use of a mild profanity; other well known slogans include
wipe off 5 (or wipe out lives), targeting careless or habitual slight speeders, and
a fifteen minute powernap could save your life, targeting drowsy country drivers.
Public response to these ads has been mixed, with some applauding their approach of bringing the reality of road trauma into people's living rooms. However the TAC's strong endorsement through its advertising activities of the Victorian Government's "zero tolerance" approach to speeding, and the enormous gains in revenue drawn from that campaign led to criticism TAC had strayed from its stated purpose of reducing road trauma and were supporting government efforts to strengthen its budgetary position with speed infringement revenue.
Australian Football League Sponsorship
The TAC has been a major sponsor over the years of the
Richmond Football Club, until they recently withdrew their sponsorship due to a drink-driving incident involving Tigers player
Jay Schulz. In the past they have also provided sponsorship to the Essendon Football Club and the
Collingwood Football Club to a lesser extent. They are still involved in sponsoring
Australian rules football, with the under-18 competition the TAC Cup having a long naming-rights association with the commission.
External links
- Official Website
- TAC Road Safety Website
- Investigation of audience perceptions of TAC road safety advertising
The
Transport Accident Commission (TAC) is the statutory insurance company of third-party personal liability (CTP insurance in other states) for road accidents in the
Victoria, Australia. It was established under the Transport Accident Act 1986.
Its purpose is to pay "reasonable" benefits to anyone injured in a road accident, whether or not they are at fault. Benefit payments are designed to cover both medical and non-medical expenses incurred as a result of an accident. Funding used by the TAC to perform these functions comes from compulsory payments made by Victorian motorists when they register their vehicles each year with VicRoads.
It has a duty to reduce accidents on Victorian roads, and works with
Victoria Police and VicRoads to promote Victorian
road safety.
In 2006, the TAC was the subject of controversy due to the government's promise to relocate its head office from
Melbourne to
Geelong. This was seen by many to be an employment based election promise for the regional city to gain votes for the upcoming election put forward by
Premier of Victoria Steve Bracks. This proposal generated publicity when many of the workers protested via walkouts and strikes.
Advertising Campaigns
The TAC is particularly known for their often violent or shocking television advertisements, emphasising the personal costs of dangerous driving practices (such as speeding and
Driving under the influence) with graphic details of road accidents and consequent deaths and injuries.
In 1989 the growing road toll and cost of accidents were causing widespread community concern. To address the problem of lives being lost and serious injuries on Victoria's roads,
Victoria Police, VicRoads and the TAC adopted a concerted, integrated approach to accident prevention.
The approach included:
- a significant boost to enforcement resources targeting speeding and drink-driving
- high profile, hard hitting mass media campaigns to sign-post change and help set the public agenda
- a sustained focus on key issues such as drink-driving, speeding, fatigue and young drivers
- close co-ordination of enforcement and publicity efforts
- public education programs directly supporting police enforcement efforts
- co-ordination of various state and community-based road safety bodies, and
- an emphasis on research in developing initiatives and evaluating their effectiveness
This integrated approach has been accompanied by a near halving of Victoria's road toll since 1989, with a corresponding drop in serious injuries of 32%.
For its part, the TAC adopted a more aggressive approach to public education by addressing the key causes of road accidents - the attitudes and behaviours of road users. The campaign has focussed upon ubitquitous slogans, found on bumper stickers, television and billboards, coupled with high-impact advertising, showing accidents and the grisly aftermaths, although the more graphic depictions have declined as television guidelines tightened. The TAC's most well known slogan,
if you drink and drive, you're a bloody idiot, has remained unchanged and widely used for over a decade, despite its use of a mild profanity; other well known slogans include
wipe off 5 (or wipe out lives), targeting careless or habitual slight speeders, and
a fifteen minute powernap could save your life, targeting drowsy country drivers.
Public response to these ads has been mixed, with some applauding their approach of bringing the reality of road trauma into people's living rooms. However the TAC's strong endorsement through its advertising activities of the Victorian Government's "zero tolerance" approach to speeding, and the enormous gains in revenue drawn from that campaign led to criticism TAC had strayed from its stated purpose of reducing road trauma and were supporting government efforts to strengthen its budgetary position with speed infringement revenue.
Australian Football League Sponsorship
The TAC has been a major sponsor over the years of the Richmond Football Club, until they recently withdrew their sponsorship due to a drink-driving incident involving Tigers player
Jay Schulz. In the past they have also provided sponsorship to the Essendon Football Club and the
Collingwood Football Club to a lesser extent. They are still involved in sponsoring
Australian rules football, with the under-18 competition the
TAC Cup having a long naming-rights association with the commission.
External links
- Official Website
- TAC Road Safety Website
- Investigation of audience perceptions of TAC road safety advertising
